TOP 10 SOCIAL MEDIA PLATFORMS WORLDWIDE [2024]
Social media platforms worldwide
Social media platforms are online tools or apps that let you share content like text, images, and videos interact with other users.
Businesses can use social networks to increase brand awareness and reach, engage with their audience, and gather valuable customer and competitor insights.
Popular Social Media Networks:-
- YouTube
- Snapchat
- Telegram
- Tumblr
- Imo
Best for: Business-To-business Marketing (B2B), Business-to-consumer Marketing (B2C), community building, customer service, ecommerce, live streaming, multimedia content, and targeted advertising.
Facebook allows you to create a page for your business. Where you can post text, images, videos, events, and more. It’s one of the best social media platforms for reaching older demographics and local communities.
YouTube
Best for: Business-to-consumer(B2C) marketing, community building, influencer marketing, live streaming, targeted advertising, video content, and younger demographics.
YouTube is a video sharing platform that allows users to search for content. And subscribe to their favorite channels. This is one of the best platforms for social media SEO. Because YouTube videos often rank in Google results.
Best for: Business-to-consumer (B2C) marketing community building, ecommerce, influencer marketing, short-form video, targeted advertising, visual content, and younger demographics. Instagram is a social media platform where users share photos, image stories, and reels (short videos).
Best for: Business-to-consumer (B2C) marketing, community building, customer service, messaging, and privacy focus. WhatsApp is a messaging app that provides a direct and personal way to communicate with customers and prospects.
Snapchat
Best for: Business-to-consumer (B2C) marketing, community building, influencer marketing, short-form video, visual content, and younger demographics.
Snapchat is an instant messaging app where users can share pictures and messages that disappear after a short period of time. It’s most popular among Gen ZnS and millennial.
Telegram
Best for: Business-to-consumer (B2C) marketing, community building, customer service, messaging, and privacy focus. Telegram is a messaging app known for its end-to-end secure messaging for secret chats. It also allows users to create messages that self-destruct after a set period of time for certain chats. For marketers, creating channels and posting in them can be an effective way to reach a large audience. Plus, you can use Telegram for customer support, feedback collection, and more.
Tumblr
Best for: Business-to-consumer (B2C) marketing, community building, niche communities, visual content, and younger demographics. Tumblr is a micro blogging and social networking platform where users create and share multimedia posts. It’s particularly effective for reaching younger demographics, artists, writers, and those with niche interests.
Imo
Best for: Business-to-consumer (B2C) marketing, community building, customer service, and messaging. Imo is a messenger app that supports audio and video calls, text messaging, stories, file sharing, and more. It’s free, easy to use, and a simple option for international calls.
Best for: Business-to-business (B2B) marketing, community building, customer service, older demographics, and targeted advertising. LinkedIn is a social networking platform for businesses and professionals. This means it’s a great place for B2B marketing.
Best for: Business-to-consumer (B2C) marketing, community building, ecommerce, targeted advertising, and visual content. Pinterest is a visual discovery platform. It allows users to save images and pin them on virtual boards.
Conclusion
That conclusion world’s most popular social media platform networks. Big brands like Facebook, Instagram, and YouTube have all pivoted to short video content to keep users engaged, like Tiktok. This content and messaging like Telegram, WhatsApp, and Discord are growing and popular and worth keeping an eye on throughout 2024.